Branding & Identity Guidelines

Primary Colors

• Navy Blue (#0A1A2F)
• Teal Accent (#1FA2A0)
• White (#FFFFFF)

Typography

• Headings: Montserrat
• Body Text: Inter or Roboto

Logo Usage

• Logo must remain unaltered.
• Maintain clear space equal to the height of the “S” in Seaside.
• Use dark background versions for digital media and uniforms.
• Use light background versions for printed documents.

Brand Tone

• Professional
• Direct
• Safety-focused
• Customer-friendly
• Clear and concise

Brand Applications

• Website
• Business cards
• Uniforms
• Vehicle decals
• Contracts and legal documents
• Marketing materials